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How can we tell a brand story during a challenging time? The past few months have been difficult for both people and brands around the world. Aside from what is happening currently, there will always be times that are more unstable for businesses. Instead of focusing on the negative aspects of what is going wrong, find better ways to connect with your audiences.
Even now, daily routines may have changed. What was considered normal now falls into an overused “new normal” or other buzzwords. We have to learn how to tell our stories differently and with special care to listen to what your audiences are saying. Here are three simple ways to tell a story during a crisis.
Read the full profile on Forbes: https://www.forbes.com/sites/goldiechan/2020/07/30/3-simple-ways-to-tell-a-brand-story-in-crisis/?sh=1f6efb172992
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