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It was only in 2015 that Kanye West declared himself $53 million in debt, almost bankrupt, and asked Facebook founder Mark Zuckerberg for a billion dollar investment in his ideas. Now, only a few years later, Kanye West and Yeezy are reaching newfound success. Kanye’s finally become a billionaire, with Forbes estimating his net worth at about $1.3 billion– though Kanye claims it’s closer to $3.3 billion. Either way, he’s now the highest paid rapper in the world. So, how exactly did Yeezy skyrocket this hip hop star to billionaire status?
Yeezy started out with Nike before it moved to Adidas, where Kanye scored himself a 15% royalty deal. In 2019 the company brought in about $1.5 billion, edging closer to their goal of being just as popular as Michael Jordan and his Air Jordans, which make about $3 billion annually. Kanye’s hype has been working out in his favor, as he often sells out shoes like the Yeezy Boost 350 in minutes. He’s also got a lot of celebrity help, with Beyonce, Rihanna and his wife Kim Kardashian West and her reality-star family repping his line at every opportunity. With all this success under his belt, Kanye has set his sights on his next projects, which include a home design line and an entire Yeezy Campus dedicated to his brand in Wyoming. Check out this video to see how Kanye bounced back from bankruptcy and made Yeezy one of the most in-demand brands in America.
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