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Politics indeed proved to be a marketing opportunity for Trump—just not a profitable one. By running, Trump basically guaranteed that he wouldn’t be able to continue earning money from The Apprentice, which aired from 2004 to 2015 and provided Trump with what he said was $214 million. In the early days of the 2016 campaign, Trump’s product licensing partners distanced themselves after he made controversial comments about Mexican immigrants. Shortly before taking office, Trump abandoned dozens of potential deals. Once he was in the White House, profits plunged at such properties as Trump National Doral golf resort in Miami. Trump is now worth an estimated $2.5 billion, $1 billion less than the day he took office.
All of which leaves the president in something of a can’t-lose situation as the final tally comes in for the 2020 election. If Trump gets the votes, he will keep the presidency, and all the trappings that come with it—including power over lenders and protection from federal prosecutors. If he does not get the votes, he will likely earn millions more over the next few years.
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