How do you go from stand-up comedy and nannying on the Upper East Side to becoming a millionaire “finfluencer” and author?
Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni sits down with Haley Sacks, the financial expert and media mogul better known as Mrs. Dow Jones.
In this episode, Haley shares her hilarious origin story, including her pivot from a film and comedy background to pitching a “Finance is Cool” segment to CNBC. She opens up about the wakeup call she had while working for SNL creator Lorne Michaels, realizing she knew nothing about 401(k)s or health insurance, and how getting laid off pushed her to build her own brand.
Haley breaks down how she makes investing aspirational—turning a Roth IRA into the ultimate “flex” instead of a Birkin bag. She also dives into the business of being a “finfluencer,” her strategy behind using a viral Blue Ivy moment to teach custodial IRAs, and the real reason her generation is facing “financial nihilism.” Finally, Haley shares the inspiration behind her new book, Future Rich Person, her top three finance book recommendations, and the biggest financial mistake of her life.
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00:24 The Pivot: From Comedy to Finance
05:10 The CNBC Pitch That Started It All
13:01 Being a “Finfluencer”
21:08 The Reality of “Financial Nihilism”
24:49 Writing “Future Rich Person”
26:38 Biggest Financial Mistake: Not Starting Earlier
30:42 Best Advice: Have a “Money Date”
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