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Genshin Impact is rolling out its first guest star character, Aloy from Horizon Forbidden West, entirely for the purposes of marketing an upcoming PlayStation game this fall.
Read the full profile on Forbes: http://www.forbes.com/sites/paultassi/2021/07/23/genshin-impact-moves-into-uncharted-territory-with-playstations-aloy-guest-spot/
Watch more on Forbes Games: https://www.youtube.com/channel/UCvIyliHSnR48u1vRrHzUyCg
Paul Tassi is a Senior Contributor at Forbes covering video games. Each week he’ll discuss the biggest news stories in the industry and offer commentary on breaking developments.
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