Fooji’s Erik Zamudio Is Reimagining Brand Engagement Using Emojis | Forbes

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Fooji helps brands reach social media fans in the real world. Take HBO. To promote its tech satire Silicon Valley, Fooji delivered–via drone–branded pizzas to 700 people in the Bay Area, Los Angeles and New York who tweeted a unique hashtag and a pizza emoji. For Mini Cooper, Fooji supplied vehicles, in 30 minutes, directly to fans in a tweet-to-test-drive campaign. Founders Erik Zamudio and Gregg Morton previously worked together on fashion app WeStyle in Lexington, Kentucky, before pivoting to Fooji. Other clients include Amazon, Disney and Lay’s. “We first did it as a little bit of a joke,” Zamudio says. “Then brands started noticing us as this unique way to engage with fans.”

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