Financial Woes For Theaters Mean Long Term Changes For Moviegoers | Forbes

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Americans wondering what dinner and a movie might look like after coronavirus can cast their eyes down south to Texas, where Santikos Entertainment has fired up the popcorn machines for the first time since pandemic shutdowns began six weeks ago.

It’s starting small, opening just three of its nine theaters in the San Antonio area, and offering tickets to Trolls World Tour and Vin Diesel’s action-packed Bloodshot for just $5. The Georgia Theatre Company was weighing whether to make a similar bid for moviegoers when the state allowed theaters to reopen for business Monday, only to temper those plans as the White House criticized Gov. Brian Kemp for moving too fast — a sign that the nation’s movie houses are far from finding a happy ending.

Read the full profile on Forbes: https://www.forbes.com/sites/dawnchmielewski/2020/05/02/cinema-in-crisis-inside-the-fight-to-reclaim-americas-movie-night/#7c99c8fb60fb

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