The latest question posed by furniture company IKEA in their latest head-spinning advertising campaign? To pee, or not to pee?
The Swedish bargain furniture mega-retailer IKEA has a new offer for its pregnant customers: ‘Peeing on this ad may change your life. This ad is also a pregnancy test. Pee on the marked area and wait a moment. If you are expecting, you will get a surprise right here in the ad.’
It was created by the Åkestam Holst agency and is running in the Swedish women’s magazine Amelia.
If it turns out you’re pregnant, make sure you ask if the IKEA baby comes with confusing instructions on how to put it together and raise it?
— Adweek (@Adweek) January 9, 2018
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